Callirimo ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains what data we collect, why we collect it, how long we keep it, and your rights under UK and EU data protection law (GDPR).
1. Data Controller
The data controller responsible for your personal data is:
Callirimo
Email: jessejeffblay@gmail.com
2. What Data We Collect
We collect the following personal data:
- Contact information: name, email address, phone number, and business type — submitted via our booking and contact forms
- Advertising data: Meta (Facebook) pixel data, including page views, button clicks, and conversion events used for ad targeting and measurement
- Usage data: pages visited, referral source, UTM campaign parameters, and basic device information collected via analytics
3. Why We Collect It
We use your data for the following purposes:
- To respond to demo booking requests and enquiries
- To manage client relationships and deliver our website design services
- To measure and improve our advertising campaigns (Meta Ads)
- To send relevant product updates and marketing communications (only with your consent)
4. Legal Basis for Processing
We process your data under the following legal bases:
- Legitimate interests: responding to enquiries, managing client relationships, and improving our services (Article 6(1)(f) GDPR)
- Consent: for optional marketing emails and newsletter communications (Article 6(1)(a) GDPR). You can withdraw consent at any time by emailing us or clicking unsubscribe
5. Data Retention
We retain your personal data for a maximum of 24 months from your last interaction with us. After this period, your data is securely deleted. If you become a client, we retain data for the duration of our business relationship plus 24 months.
6. Third Parties
We share your data only with trusted service providers who process it on our behalf:
- Postmark — transactional email delivery
- Meta (Facebook) — advertising pixel for campaign measurement
- Google Sheets — CRM lead logging
- Render — website hosting
- Polsia — platform infrastructure and analytics
We do not sell your personal data to any third party.
7. Your Rights
Under GDPR, you have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your data
- Right to data portability — request your data in a machine-readable format
- Right to object — object to processing based on legitimate interests
- Right to restrict processing — request that we limit how we use your data
To exercise any of these rights, contact us at jessejeffblay@gmail.com. We will respond within 30 days.
8. Cookies
Our site uses the following cookies:
- Meta pixel cookie (advertising) — used for ad targeting and conversion tracking. This is set by Meta (Facebook) when you visit our site
- Essential cookies — required for basic site functionality (session management)
We do not use separate analytics cookies. You can control cookies via your browser settings.
9. ICO Registration
As a small business that does not carry out systematic automated profiling or large-scale processing of special category data, we are not required to register with the Information Commissioner's Office (ICO). However, we fully comply with GDPR and UK data protection law.
10. Complaints
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
ico.org.uk
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.
12. Contact
For any privacy-related questions, contact us at jessejeffblay@gmail.com.